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The School of Greatness

A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy

by Lewis Howes

|Rodale Books©2015·272 pages

Ready to attend The School of Greatness? Awesome. Lewis Howes shares his lecture notes from 200+ interviews with extraordinary humans for his uber-popular podcast. Lessons include Creating a Vision + Turning Adversity into Advantage, and Flexing Your Hustle Muscle. To greatness!


Big Ideas

“The place I am talking about is more like Plato’s cave than the red circle on the TED stage. My amazing mentors did not speak to me for 18 minutes and then disappear into the ether; they sat across from me, literally and virtually, and brought me out from the shadows into the light of real knowledge. How did this happen? I’m still not entirely sure, but there is one thing I know beyond any doubt: They fired my passion to sit across from you, through the pages of this book, and share their teachings with you.

I’ve come to call this place the School of Greatness.

It’s not your stereotypical school. There are no classrooms. No homework. No principal or dean enforcing rules or even tracking attendance…

With The School of Greatness, you will learn how to recognize and harness this potential. You will come to understand the importance of dreams and the tools that exist within you to make those dreams a reality. The School of Greatness is not a bag of tricks and hacks. It’s not a boot camp. It’s a way of life, a way of living. When you want to lose weight and keep it off, you don’t go on a diet, because diets are about artificial restriction. They’re miserable. Instead, you change your lifestyle to match your goals. This is the same thing. The School of Greatness is a lifestyle for a lifetime that you are going to love.”

~ Lewis Howes from The School of Greatness

The School of Greatness.

I get a smile just typing that.

I’ve always been passionate about understanding what makes great people great—that .000001% who go out and make a huge difference in the world. When I decided to give myself a Ph.D. in Optimal Living, I joked that it was with an emphasis in Greatness—specifically, how each of us can optimize our lives and actualize our potential in service to the world.

Lewis Howes is a former All-American decathlete + football player turned entrepreneur who decided to meet and interview extraordinary people and figure out what made them great.

Enter: His uber-popular podcast called The School of Greatness—which has been downloaded millions of times since launching in 2013. (Fun fact: I’ve only ever listened to one podcast by my friend Tripp Lanier. Constraints = Freedom —> I read books!! :)

This book is, as Lewis describes it, his notes on the lessons he’s learned from his mentors. It’s a quick, inspiring read written with a fun, young energy. If you’re looking for a good place to start your optimizing journey I think you’ll dig it. (Get the book here.)

It’s packed with a bunch of Big Ideas and I’m excited to share some of my favorites so let’s jump straight in!

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What The School of Greatness is going to teach you is, first and foremost, what is great and special about you. Most people think greatness or being great is external to themselves, that it’s something you acquire or add on. That is not true. Greatness is something that is unearthed and cultivated from within.
Lewis Howes
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True Greatness is within you

“Greatness, as I’ve come to learn from people like Shawn, is ‘not just holding a gold medal at the top of a podium.’ It’s about inspiring people, about sharing a message, about believing the truth in that cliché: That it’s the journey, not the destination to some perceived treasure or moment of adulation. In fact, there are a million ways to be great and a million more things to be great at. Most of them don’t come with a medal or a giant check. Consider this list:

Being a parent Being an advocate

Being an artist Being healthy

Being generous Being an entrepreneur

Being a leader Being of service

Being a change maker

All of these are amazing dreams where greatness is a worthy and attainable goal. Those who have become great at any one of them—irrespective of plaques on their walls or trophies on their mantel—are the people we can all learn from.”

Greatness isn’t reserved for those few who make the history books. It’s attainable by ALL of us. I like to think of it as the quest for actualizing achieved by living with areté.

There’s an impulse within each of us to, as Maslow says, become that which we are capable of becoming. If I had to summarize my entire philosophy in one sentence, this gem by Maslow would be at least tied for first: “What human beings can be, they must be.”

And, as we’ve discussed, it’s not a “Oh, that would be nice…” kinda thing. It’s a fundamental NEED. As real as our need to breathe.

And, remember, how each of us expresses that impulse is UNIQUE to us.

As Maslow tells us, in one individual it may “take the form of the desire to be an excellent parent, in another it may be expressed athletically, and in still another it may be expressed in painting pictures or in inventing things.”

And, remember x2: The true actualizer isn’t driven by an extrinsic, compulsive need to impress other people with all the trappings of success. They’re driven by an intrinsic push to become all that they can be in service to their families and communities.

The external rewards are, of course, pleasant but if we’re seduced by all that we forget the fact that the things we can be uniquely great at are often the least recognized.

I personally want to be a GREAT teacher. I’ve structured my entire life around mastering my craft and serving as profoundly as I can. And… I want to be a GREAT husband and father as well.

Although I’m proud of what I’m doing and becoming as both a teacher and a father, I KNOW my wife, Alexandra, is a GREAT (!!!) mother.

But no one (other than me and our family) is patting her on the back and telling her how GREAT she is because she’s chosen to sacrifice most of her near-term “creative” mojo to create the optimal environment for our son to flourish.

She’s channeled the same energy that made her an All-American volleyball player + Hall of Fame athlete in her small town in Illinois (how cool is that?! hehe) into being a GREAT mother.

Giving birth at home with our wonderful midwife (I “caught” Emerson and today’s his 3rd birthday so that’s especially poignant for me at the moment) before which she interviewed 40 health experts and shared their wisdom with other soon-to-be-moms. (Oh, and she created a series of guided meditations for herself for each phase of her pregnancy. (Wow.))

Reading a crazy number of parenting books and striving to master her new role as a mother while remaining committed to her meditation practice (she hasn’t missed a day in 7.5 years) and other fundamentals.

The countless sleepless nights and EXTRAORDINARY presence she brings every day. She’s *literally* neverlost her patience and raised her voice with him and he’s never spent more than 5 minutes in front of a screen because we’ve decided that cultivating his attention is our most important opportunity and responsibility.

She’s committed to and expressing GREATNESS in this domain. It’s truly astonishing. Even more so because it takes a TON of courage to walk away from the Facebook likes and podcast downloads and dollars earned to commit so deeply to something with so little external validation.

And, of course, countless awesome people do their version of this every.single.day. That’s greatness. (And, that was a long aside. :)

Here’s to all the GREAT mothers and fathers and grandmas and grandpas and husbands and wives and friends and community leaders who will never get public recognition for their greatness yet, at the end of the day, are the ones who make our world so awesome and are the catalysts for all the change we want to see in the world.

And, remember x3: “What human beings can be, they must be.”

How must yoube?

How will YOU be great today?

P.S. I typed this as I was wrapping up the day with Emerson running around my office—taking the time to let me know that the UPS guy’s name is “Wes.” He and his mom asked today. So great. Now it’s time for LEGOs!! (The new City submarine set looks pretty awesome. :)

I am talking about the greatness of exploring, reaching, and sustaining your potential. That is, the kind of individual greatness that we are all capable of.
Lewis Howes
Do not despise the bottom rungs in the ascent to greatness.
Publilius Syrus
Greatness is the result of visionaries who persevere, focus, believe, and prepare.
Lewis Howes

The eight areas of focus

“As Shawn put it to me, ‘greatness means having pride in yourself, being happy with yourself, knowing you’ve worked for something and couldn’t have done anything more. That is greatness itself.’ It is cultivating the character and habits that not only lead to success but also help you overcome any challenge or adversity. It’s about lifting yourself up from the depths of despair and using mindfulness, joy, and love to harness your dreams. It is a progression through a series of lessons—eight areas of focus and continual improvement:

  1. Create a vision.

  2. Turn adversity into advantage.

  3. Cultivate a champion’s mind-set.

  4. Develop hustle.

  5. Master your body.

  6. Practice positive habits

    .

  7. Build a winning team.

  8. Be of service to others.”

Those eight lessons of greatness are the eight chapters of the book. Quick re-cap:

  1. What’s your vision for your life?

  2. What challenges are you facing and how are you going to turn that poison into medicine?

  3. How’s your mind-set and how can you think more like a champion today?

  4. Are you hustling? (My favorite idea. :)

  5. How’s your energy? You getting enough sleep, eating well and exercising? What’s your #1?

  6. How are your habits? What’s one that’s gotta go and what’s one that would change your life?

  7. How’re your relationships with your “team”? What’s a little thing you can do to improve 5%?

  8. Are you committed to serving? From the mundane to the profound let’s find more ways to give ourselves to our families, communities and world!

Your Certificate of Achievement (COA)

Write down your goal. Print it. Frame it. Hang it somewhere you will see it. Every day.

Writing down your goal is a powerful thing. Declaring your vision and putting a date on it, as though it will happen (or as Angel would say, like it already did), is even more powerful.

This exercise is about getting total clarity on what you want and why you want it and then declaring that vision for yourself in the next 6 months or whatever date you have in your head, as long as it’s specific. Your goal can be financial, personal, health or career related. It almost doesn’t matter what the vision is. There’s only one rule: It must be something that terrifies you when you say it out loud to someone you respect. At the same time, it should be something that is possible to achieve in the allotted time frame—provided you put in the work. And then you write yourself a new goal once it is completed.”

It all starts with your vision. What do YOU want to see come to fruition in your life?

Seriously. What’s your #1 goal you’d like to achieve in the next 6-12 months?

Make it challenging AND feasible. As we learned from Gabriele Oettingen in Rethinking Positive Thinking (check out the Note + Interview—this is probably THE most important scientifically-based wisdom you’ve never heard of that can most dramatically change your life!), it makes *no* sense to set a goal that you don’t actually really think you can achieve.

Stretch? Yes. Snap? No.

Let’s capture that goal in 4-6 words. This is my #1 goal I’d like to see in the next 6-12 months: _________________________________________________________.

Now let’s practice our Oettingen-inspired WOOP! process.

Remember: Wish + Outcome + Obstacle + Plan. —> WOOP!

That goal was your Wfor Wish.

What’s your Outcome/the #1 benefit you’re going to experience as a result of achieving that? Imagine it. Feel it. Capture it in 4-6 words: ____________________________________.

Fantastic. We’re on a roll. Now for the magic sauce. What’s the Obstaclewithin *you* that’s holding you back? Capture it in 4-6 words: ____________________________________.

Wonderful. Now, what’s your Planfor how you’re going to successfully move through that obstacle? IFobstacle X arises, THENyou will do behavior Y. Let’s write it down:IF____________________ THEN_____________________.

Wish + Outcome + Obstacle + Plan. —> WOOP!

P.S. I do that every day for big and little goals. It’s awesome.

P.P.S. Check out this +1 on WOOP.

A powerful vision emerges when we couple our dreams with a set of clear goals.
Lewis Howes

The M&M’s of Perfect days

“In this exercise, your job is to map out what your perfect day looks like along the path to achieving your vision. There are two parts to this exercise: the macro and the micro. First up is the macro part, where you figure out what your perfect day would look like at a general level. Not every day is going to be exactly the same. Each day will look a little different depending on what happened the day before. It should look a little different; otherwise life would get boring and monotonous. Still, you want to have a broad sense for what each perfect day will feel like. This starts with a series of questions.

How do I want every day to look? How do I want to feel every single day? What am I creating daily? Whom am I spending time with? What places am I exposing myself to? What passions am I fulfilling?”

As so many great teachers tell us, if we want to bring our vision to life, we need to string together enough perfect days. What I like to call Masterpiece days. I like the way Lewis has us focus on the macro and micro level here. The M&M’s of perfect days.

Step 1: What’s YOUR perfect day look like on the macro level? Have your vision/top goal in mind and, as per this +1 on Product vs. Process Goals, know what things you need to do on a DAILY basis to bring that vision to life. And, of course, include those as the most important part of your perfect days!!

Here’s what mine looked like earlier this year. Dial yours in and constantly tweak it. That’s the macro perspective. It’s a general vision of what an awesome day would look like. Micro perfect days aren’t abstract. They’re a PRECISE look at what will make TOMORROW a perfect day.

Step 2: What will your perfect tomorrowlook like? Lean into your macro vision, daily process goals and your specific opportunities for tomorrow and map it out. Then WOOP! it (seriously, this is what I’m doing every day now and what Gabriele does every day) and make it happen.

The most successful, fulfilled, and vision-focused individuals in the world have daily rituals and habits to which they attribute a significant amount of their success.
Lewis Howes

Learning to embrace adversity

“When adversity arises, you have two choices: (1) Do nothing, let it overwhelm you, and fall victim to your circumstances, or (2) embrace the challenge and move toward the adversity, making it part of your success story. Prepare yourself for these moments, because they are going to happen in all areas of your life whether you like it or not. When you understand this and learn to embrace adversity, then you can learn to overcome it and use it to your advantage.”

Adversity. If we are going for greatness we WILL experience it. Period. Overcoming big challenges is LITERALLY the hallmark of greatness so getting upset when we face adversity makes absolutely no sense.

This applies to everything. ESPECIALLY if our ultimate goal is to actualize our potential and become the most loving, present, creative, energized and wise human beings we can be. Then, when something goes wrong, we rub our hands together anti-fragile style knowing (!) we’re alchemists who can turn poison into medicine, make the obstacle the way and GET BETTER.

That’s how I strive to face every challenge and how Alexandra and I are facing our recent medical challenges when she had two seizures in 24 hours. That obviously sucked but we’ve learned a TON and are unquestionably going to be healthier than we’ve ever been as a direct result of the experience.

Let’s own our power and eat stress + challenges like an energy bar.

If there is one thing you take from the School of Greatness about pursuing your vision and achieving your dreams, it should be this: You can go as slow as you need to go, but you cannot stop. You can never give up or drop out of giving your best in life.
Lewis Howes

Flexing the hustle muscle

“Chris was tapping into something that I think 18-time Olympic gold medalist Michael Phelps described best when he talked about his swim training: ‘If you want to be the best, you have to do things that other people aren’t willing to do.’ … He [Chris] was willing to do whatever it took: ‘You have to chase opportunity whether you are an entrepreneur or an artist—especially for me, because I had to make up for so much lost time.’

The irony is, we’re all making up for lost time. That is the essence of hustle in the pursuit of greatness—doing whatever it takes and chasing opportunity with great urgency—like your life depends on it. Because it does. Greatness is really the survival of your vision across an extended timeline, based on your willingness to do whatever it takes in the face of adversity and to adopt the mind-set to seize opportunity wherever it lives.”

Lewis shares the inspiring story of his older brother, Chris Howes. Chris was a precocious young violinist who made the mistake of selling drugs and spent years in prison as a young man. But he didn’t waste those years. He dedicated them to mastering his craft and when he got out he HUSTLED in the most positive sense of the word to become the best he could be—which, turned out to be phenomenally great as he’s now one of the best jazz violinists in the world.

I LOVE the word hustle. It’s the essence of Mastery, The 10X Rule, The Compound Effect, The Slight Edge and nearly every other book we feature. It’s simple. If we want to be great, we need to CONSISTENTLY (key word) do whatever it takes—whether we feel like it or not.

How’s yourhustle?

Greatness is really the survival of your vision across an extended timeline, based on your willingness to do whatever it takes in the face of adversity and to adopt the mind-set to seize opportunity wherever it lives.
Lewis Howes

About the author

Lewis Howes
Author

Lewis Howes

Entrepreneur, investor, athlete, author, and Founder of The School of Greatness.