
The Greatest Salesman in the World
Would you like to be the greatest version of you? Og Mandino's classic can help with that. The best selling book on sales ever written is really a fun fable about how to achieve success in any/ever domain. In the Note, we unroll the "10 ancient scrolls" of wisdom to discover that obstacles are our friends, good habits are essential and other such goodness.
Big Ideas
- The 10 scrollsAnd their wisdom.
- Obstacles are goodLet’s *really* get that.
- Wisdom from the 1st Scroll: Form good habits!That’s scroll #1.
- Scroll #2: It’s all about loveThat’s scroll #2.
- I will persist until I succeedUntil I succeed. (Is a good mantra.)
- I will laugh at the world (and myself!)At the world and myself.
- Today I will multiply my value a hundredfoldMy value a hundredfold.
- Act NOW!And now. And now. And now.
“I will persist until I succeed.
I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.
The slaughterhouse of failure is not my destiny.
I will persist until I succeed.”
~ Og Mandino from The Greatest Salesman in the World
The Greatest Salesman in the World.
This is a little fable written in 1968 by Og Mandino. This was Og’s first book. It sold millions of copies and established him as his era’s most popular inspirational writer. Og went on to write another 14+ books and sold 15 million books or so over the span of his career.
Og reminds me of our era’s most popular inspirational writer: Paulo Coelho. They both write in a simple, easy-to-read, fire-you-up style.
Whereas Coelho’s Alchemist features a young shepherd pursuing his destiny, this classic features a young camel boy named Hafid pursuing his dream to follow in the footsteps of his master and become the greatest salesman in the world.
Og worked for W. Clement Stone’s leading insurance company (and ran Success Unlimited—the magazine started by Stone and Napoleon Hill), so the book was written to help salesman maximize their potential, but it’s really a book about the core principles of success in general.
The wisdom in the book is delivered in ten “ancient scrolls”—each featuring a different piece to the puzzle. Let’s take a quick look at a handful of my favorite Ideas!
We’ll kick it off by taking a quick peek at the 10 scrolls:
The 10 scrolls
“The Scroll Marked I: I will form good habits.
The Scroll Marked II: I will greet this day with love in my heart.
The Scroll Marked III: I will persist until I succeed.
The Scroll Marked IV: I am nature’s greatest miracle.
The Scroll Marked V: I will live this day as if it is my last.
The Scroll Marked VI: Today I will be master of my emotions.
The Scroll Marked VII: I will laugh at the world.
The Scroll Marked VIII: Today I will multiply my value a hundredfold.
The Scroll Marked IX: I will act now.
The Scroll Marked X: I will pray for guidance.”
There’s the essence of the ten “ancient” scrolls!
Habits + Love + Persistence + (seeing we’re) Miracles + Embracing Today + Mastering Emotions + Laughter + Creating Value + Action + Prayer.
Now, let’s dive a little deeper into a few of them, shall we?
Obstacles are good
“Many others face each obstacle in their path with fear and doubt and consider them as enemies when, in truth, these obstructions are friends and helpers. Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats. Yet each struggle, each defeat, sharpens your skills and strengths, your courage and your endurance, your ability and your confidence and thus each obstacle is a comrade-in-arms forcing you to become better . . . or quit. Each rebuff is an opportunity to move forward; turn away from them, avoid them, and you throw away your future.”
Before our hero Hafid received his precious scrolls, he received that wisdom from his mentor and adopted father, Pathros—who was the greatest businessman/salesman in the world.
Obstacles.
How do you perceive them?
As a misfortune and reminder of your ineptitude? (Not helpful!)
Or as a natural and necessary (!) part of the process of actualizing? (Much more helpful!)
We’ve been exploring the power of obstacles a lot recently. Check out the Notes on Ryan Holiday’s The Obstacle Is the Way for a concise look at the power of obstacles.
Here’s how he puts it: “Whatever we face, we have a choice: Will we be blocked by obstacles, or will we advance through and over them?
We might not be emperors, but the world is still constantly testing us. It asks: Are you worthy? Can you get past the things that inevitably fall in your way? Will you stand up and show us what you’re made of?
Plenty of people have answered this question in the affirmative. And a rarer breed still has shown that they not only have what it takes, but they thrive and rally at every such challenge. That the challenge makes them better than if they’d never faced the adversity at all.
Now it’s your turn to see if you’re one of them, if you’ll join their company.”
Remember: Obstacles/challenges/etc. are just like weights in the gym. They make us stronger.
We don’t go to the gym and look for Styrofoam weights. So, let’s not hope life gives us Styrofoam challenges. We want the REAL stuff.
We want to optimize our lives and actualize our potentials and we *know* we can only do that by setting ambitious, challenging goals, and eating the obstacles that come as energy bars!
I will know that only those with inferior ability can always be at their best, and I am not inferior.
Wisdom from the 1st Scroll: Form good habits!
“In truth, the only difference between those who have failed and those who have succeeded lies in the difference of their habits. Good habits are the key to all success. Bad habits are the unlocked door to failure. Thus, the first law I will obey, which precedeth all others is—I will form good habits and become their slave.
As a child I was slave to my impulses; now I am slave to my habits, as are all grown men. I have surrendered my free will to the years of accumulated habits and the past deeds of my life have already marked out a path which threatens to imprison my future. My actions are ruled by appetite, passion, prejudice, greed, love, fear, environment, habit, and the worst of these tyrants is habit. Therefore, if I must be a slave to habit let me be a slave to good habits. My bad habits must be destroyed and new furrows prepared for good seed.
I will form good habits and become their slave.”
That’s the essence of “the Scroll marked I.”
Good habits.
That’s where all the magic begins. Or, all the tragedy if we have bad habits running the show, eh?
How are YOUR habits?
My hunch is (if you’re human!) you have some habits you’re proud of and some habits that, quite simply, just don’t serve you.
Is now a good time to STOP doing the things that are preventing you from optimizing your life and actualizing your potential? (Sweet! :)
It’s time to let those habits go and commit to reallyleaning into the core habits that you know will accelerate your life.
Check out our class on this called Habits 101: How to Create Habits that Will Change Your Life. I walk thru my favorite Ideas + practices. And, we have a bunch of Notes on THE best books on how to cultivate your willpower+ build great habits. <— Check ‘em out!
For now, know that the trick is to use your limited willpower wisely by installing habits that’ll run on autopilot and help you crush it. Make a 100% (!!!) commitment to the ONE habit that you think will have themost positive impact on your life.
Habits. They’re HUGE.
Let’s become masters in installing optimal habits and watch our lives take off!!
Weak is he who permits his thoughts to control his actions; strong is he who forces his actions to control his thoughts.
Scroll #2: It’s all about love
“I will greet this day with love in my heart.
And how will I do this? Henceforth I will look on all things with love and I will be born again. I will love the sun for it warms my bones; yet I will love the rain for it cleanses my spirit. I will love the light for it shows me the way; yet I will love the darkness for it shows me the stars. I will welcome happiness for it enlarges my heart; yet I will endure sadness for it opens my soul. I will acknowledge rewards for they are my due; yet I will welcome obstacles for they are my challenges.
I will greet this day with love in my heart.”
Love. That’s the essence of the wisdom from the second scroll.
As Leo Buscaglia says in Love (see Notes): “A total immersion in life offers the best classroom for learning to love.”
It’s time to love it ALL.
The light. The dark. The good times. The not so good. It ALL serves our growth and therefore merits our love.
So let’s say “YES!” to it all as we give it our love!
I will persist until I succeed
“I will persist until I succeed.
The prizes in life are at the end of each journey, not near the beginning; and it is not given to me to know how many steps are necessary in order to reach my goal. Failure I may still encounter at the thousandth step, yet success hides behind the next bend in the road. Never will I know how close it lies unless I turn the corner.
Always will I take another step. If that is of no avail I will take another, and yet another. In truth, one step at a time is not too difficult.
I will persist until I succeed.”
Welcome to the third scroll: Persistence.
Lots of wisdom in there. First, the prize comes at the END of the journey not the beginning.
Reminds me of Sri Swami Satchidananda’s wisdom from The Golden Present (see Notes): “Life must be a challenge. Only then is it exciting. In an obstacle race, you are forced to surmount all the obstacles: to jump over the hurdles, go through the barrels, crawl under the rugs, climb over walls.
What would happen if, to avoid all that, you went around all the obstacles and asked for the winner’s cup? Would they give it to you? No. They would say, “You must go back and face all the obstacles.”
… Make your life as exciting as possible, but always think of it as fun. The adversities as well as the harmony should be enjoyable. Don’t become sober and morose and have a castor oil face in the name of spirituality. Just be happy. Jump with joy. Even if you make a mistake, say, “Hey, I did this? Great! What a wonderful lesson I learned!” If you really want to, you can make everything fun.”
Second: “Always will I take another step. If that is of no avail I will take another, and yet another. In truth, one step at a time is not too difficult.”
Reminds me of Napoleon Hill’s wisdom from Think and Grow Rich (see Notes and remember Hill was one of Og’s mentors and bosses!): “If the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work. Right here is the point at which the majority of men meet with failure, because of their lack of persistence in creating new plans to take the place of those which fail.”
Here’s to seeing the obstacles as part of the fun, remembering the prize comes at the end of the journey and persisting until we succeed!
As long as there is breath in me, that long will I persist. For now I know one of the greatest principles of success; if I persist long enough I will win. I will persist. I will win.
I will laugh at the world (and myself!)
“I will laugh at the world.
And most of all, I will laugh at myself for man is most comical when he takes himself too seriously. Never will I fall into this trap of the mind. For though I be nature’s greatest miracle am I not still a mere grain tossed about by the winds of time? Do I truly know whence I came or whither I am bound? Will my concern for this day not seem foolish ten years ahead? Why should I permit the petty happenings of today to disturb me? What can take place before this sun sets which will not seem insignificant in the river of centuries.
I will laugh at the world.”
Laughter.
Og tells us we’re the only animal that has the capacity to laugh.
And what better source of our laughter than ourselves? :)
Tony Robbins has a great line. He tells us that in five or ten years we’ll look back at whatever’s currently stressing us out and laugh.
So, he asks, WHY WAIT?
Spotlight on you: What’s stressing you out right now?
Can you fast-forward ten years and see that this will just be a blip on the lifetime radar? Something you can laugh at? Let’s not wait ten years to laugh. Now’s good. :)
P.S. If we actually follow the wisdom above and really *embrace* our current obstacles, we’ll actually CELEBRATE these hard times as the BEST times. No need to wait on that one, either. Let’s celebrate NOW.
I will command and I will obey mine own command. I will act now.
Today I will multiply my value a hundredfold
“I am liken to a grain of wheat which faces one of three futures. The wheat can be placed in a sack and dumped in a stall until it is fed to swine. Or it can be ground to flour and made into bread. Or it can be placed in the earth and allowed to grow until its golden head divides and produces a thousand grains from that one.
I am liken to a grain of wheat with one difference. The wheat cannot choose whether it be fed to swine, ground for bread, or planted to multiply. I have a choice and I will not let my life be fed to swine nor will I let it be ground under the rocks of failure and despair to be broken open and devoured by the will of others.
Today I will multiply my value a hundredfold.”
Multiplying your value a hundredfold. That’s the essence of the scroll marked VIII.
What’s thatmean? It means we find all the ways to trulyserve profoundly. We go the extra mile. We do WAY more than we’re expected to do/paid to do.
We have fun (yes, it’s fun!) astonishing people.
Astonish.
The word comes from the Latin “to strike with lightning.”
To strike with lightning… How cool is THAT?!
Astonishing people. THAT’s the game we want to play as we increase our value a hundredfold.
How can youdo that today?
Act NOW!
“My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action.
I will act now.
Never has there been a map, however carefully executed to detail and scale, which carried its owner over even one inch of ground. Never has there been a parchment of law, however fair, which prevented one crime. Never has there been a scroll, even such as the one I hold, which earned so much as a penny or produced a single word of acclamation. Action, alone, is the tinder which ignites the map, the parchment, this scroll, my dreams, my plans, my goals, into a living force. Action is the food and drink which will nourish my success.”
Action. Action. Action.
As Og tells us, we’ll never find a map—no matter how perfectly composed—that can take even ONE step for us.
Visions are great. Goals are great. Plans are great.
And they are all absolutely USELESS unless we do one thing: ACT!
When? NOW.
General Patton tells us: “A good plan, violently executed now, is better than a perfect plan next week.”
And Og tells us: “I will act now. I will act now. I will act now. Henceforth, I will repeat these words again and again and again, each hour, each day, every day, until the words become as much a habit as my breathing and the actions which follow become as instinctive as the blinking of my eyelids. With these words I can condition my mind to meet every challenge which the failure avoids.”
There ya go.
Action. Action. Action.
I will act now. I will act now. I will act now.