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The Champion's Mind

How Great Athletes Think, Train, and Thrive

by Jim Afremow

|Rodale Books©2015·288 pages

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.


Big Ideas

Champion yourself. We all experience similar struggles and deal with demanding challenges in our pursuit of excellence, regardless of the sport or fitness activity. To be a champion, your true best self becomes key to personal and athletic greatness. You know, as we all do, that only those performers who think gold and never settle for silver will continue to strive for and reach their highest, or gold, level. A champion makes greatness happen, despite what may seem impossible odds.

Of course most of us are not Olympians or professional athletes. But all of us can acquire a champion’s mind-set. Any athlete can learn to think like a champion. Every one of us can be peak performers in the game of life by achieving our own personal best. We can strive to be the best version of ourselves. It is possible for us to stay ‘professional’ whenever adversity strikes. It is possible to ingrain mental fortitude that drives us forward. And it is possible to take a championship approach.”

~ Jim Afremow from The Champion’s Mind

Jim Afremow is one of the world’s leading sports psychologists who works with some of the top performers in all major sports.

This is a great book—a collection of bite-size Big Ideas on how we can develop our Champion’s Mind covering everything from goal setting, visualization and self-talk to breath control, confidence and mental toughness.

My copy of the book is *all* marked up. Get a copy here.

As I’ve mentioned in other Notes in our growing collection of sports + mental toughness books, I love sports books because sports are such a great metaphor for life.

As Afremow puts it, we can all be “Peak performers in the game of life.

We can all be Champions.

Here’s a fun little fact: Did you know the word champion comes from the medieval Latin campio(n-) which means “fighter”?

Yep—which immediately makes me think of winning the ultimate combat Socrates talks about in The Gorgias: “I desire only to know the truth, and to live as well as I can… And, to the utmost of my power, I exhort all other men to do the same… I exhort you also to take part in the great combat, which is the combat of life, and greater than every other earthly conflict.

With that, I’m excited to share a few of my favorite Ideas on how we can become Champions of our own lives so let’s jump straight in!

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You were born to be a player. You were meant to be here. This moment is yours.
Herb Brooks, Coach of the 1980 U.S. Olympic ‘Miracle on Ice’ team
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The vision of a champion

“My favorite description of what excellence in the sports world looks like comes from Anson Dorrance, the legendary University of North Carolina women’s soccer coach. He was driving to work early one morning, and as he passed a deserted field, he noticed one of his players off in the distance doing extra training by herself. He kept driving, but he later left a note in her locker: ‘The vision of a champion is someone who is bent over, drenched in sweat, at the point of exhaustion when no one else is watching.’ The young woman, Mia Hamm, would go on to become one of the greatest players in the history of the sport.

Having a big dream—and a clear vision of what you will look like while pursuing competitive excellence—always inspires greatness. What is your dream goal? What does excellence in your game look like when you are fully dialed in and passionately pursuing your dream—becoming the best you can be in your sport? Make the description vivid and powerful enough to give you that burst of adrenaline when you need it, a burst that can only come from connecting completely with your heart’s true desire.”

I love that vision of Mia Hamm “bent over, drenched in sweat, at the point of exhaustion when no one else is watching.

That Champion-level of motivation A.L.W.A.Y.S. begins with intense desire matched with a knowing that it can be achieved plus a commitment to doing what needs to do be done to make it happen every.single.day.

Remember our Motivation Equation a la Piers Steele (see Notes on Procrastination Equation)?

M = E x V / I x D

Your motivation is driven by your level of Expectancy x Value. What do you REALLY want? And do you KNOW/Expect you can get it?

Get that part of the equation right while setting daily goals that reduce Delay and you’ll drown out your Impulsivity while maintaining peak motivation.

But that’s not enough to make you “bent over, drenched in sweat, at the point of exhaustion when no one else is watching.

For that, you’ve gotta be REALLY honest with yourself about what you REALLY want.

One great way to get there: Ask yourself, “What would I dare to dream if I knew I couldn’t fail.

With that clarity, we figure out what price we need to pay and go pay it. :)

This gem from Jason Selk’s Organize Tomorrow Today is a good thing to keep in mind as well: “Greatness is predicated on consistently doing things others can’t or won’t do. Simply put, success is *not* about being brilliant. It’s about being consistent.

It’s not every four years. It’s every day.
Motto of the United States Olympic Committee
When I go to sleep at night, I’m a better martial artist than when I woke up in the morning.
Georges St-Pierre

Let’s define mental toughness

“Mental toughness does not entail clenching your teeth, trying harder, thinking more, straining your eyes to focus, or having someone scream ‘Be tough!’ at you. Mental toughness is the ability to remain positive and proactive in the most adverse of circumstances.

Mental toughness is built on doing the thing that is hard over and over again, especially when you don’t feel like it. Push through on your down days when you are not feeling your best. Distraction, discomfort, and difficulties are no match for the champion.”

What IS mental toughness?

I love Afremow’s definition.

→ “Mental toughness is the ability to remain positive and proactive in the most adverse of circumstances.

And, very importantly, it’s “built on doing the thing that is hard over and over again, especially when you don’t feel like it.

Genius. Reminds me of another great Idea from Jason Selk’s Organize Tomorrow Today where he talks about the importance of winning “fight-thrus”—those times when you don’t (insert whiney voice) “feel like it” and do it any way.

He says: “The amazing things that world-class athletes are able to accomplish are usually chalked up to freak ability—and that certainly can be a factor. But a much bigger factor in those athletes reaching that level is their relentless ability to consistently win the fight-thrus.

Sounds like a mentally tough champion.

How’s YOUR mental toughness?

And, most importantly: What’s one little thing you can do to cultivate it a bit more today?

Doing the thing that is hard over and over again is like depositing money in your inner-strength bank account.
Jim Afremow

Being ugly but effective + having a good bad day

“Take a minute right now to think about your performance when you did not believe a good or respectable outcome was possible but you still found a way to make it happen. There is beauty in being ugly but effective (UBE) or having a good bad day (GBD) while you are not at your finest. Keep your head in the game and grind it out.”

There’s a powerful beauty in being ugly but effective and having good bad days.

UBE + GBD.

← This is big. If we want to cultivate truly intense trust in ourselves, we need to know that we can pull it together when things start falling apart. Jack Nicklaus called it playing poorly well. Afremow tells us Rory McIlroy calls it “scrappy golf.”

Step #1 to making that happen is to KNOW that you will have x bad shots per round. It’s the unhealthy perfectionists among us (*waving to my old self!*) who struggle with this the most—thinking they should be able to get thru the day P.E.R.F.E.C.T.L.Y. (but only every day) and that if they don’t, it’s a sign of something being inherently wrong with them. (Hah.)

We need to hold our high standards of excellence while embracing the constraints of reality that (tragically!) we will *never* be perfect. Then… when the inevitable bad shot comes along, rather than beating ourselves up, we simply say, “Aha! There’s a bad shot. I knew you’d sneak in at some point. No big deal. Back to work.

So… How’s your ugly?

Here’s to being ugly but effective and having good bad days! #UBE + #GBD!

To perform at a champion’s level, know what your goals are and always keep them in focus. ... How great do you want to be? How much do you want to win?
Jim Afremow

Sand in your hand

“Achieving peak performance is like trying to keep a small pile of sand from slipping from your grip. If you hold it too tightly, the sand will be squeezed between your fingers. Likewise, if you hold it too loosely, the sand will slip through your grip. Holding the sand too tightly is analogous to caring too much about the outcome and trying too hard to achieve a result. Holding it too loosely is akin to caring too little and not being mentally disciplined. Most athletes would benefit from caring enough but not caring too much about the outcome in major competitions, so that they can let their talent be natural and unrestrained. ‘He who grasps loses,’ wrote Lao-tzu in the Tao te Ching.”

Grab a pile of sand. Grip it too tightly and the sand will be squeezed between your fingers. Grip it too loosely and it’ll just slip through your grip. There’s an optimal level of intensity there. We need to find it.

Malcolm Gladwell talks about the “inverted U” in his great book David and Goliath (see Notes). Here’s how he puts it: “That’s what is called an inverted-U curve. Inverted U curves are hard to understand. They almost never fail to take us by surprise, and one of the reasons we are so often confused about advantages and disadvantages is that we forget when we are operating in a U-shaped world. …

* The psychologists Barry Schwartz and Adam Grant argue, in a brilliant paper, that, in fact, nearly everything of consequence follows the inverted U: ‘Across many domains of psychology, one finds that X increases Y to a point, and then it decreases Y. … There is no such thing as an unmitigated good. All positive traits, states, and experiences have costs that at high levels may begin to outweigh their benefits.’

And I’m reminded by the “river of flexibility” Dan Siegel talks about in Mindsight (see Notes).

Basic idea: You need a certain amount of Structure in your life but not so much that you become Rigid. And, you need a certain amount of Spontaneity in your life but not so much that you become Chaotic. The optimal levels of Structure + Spontaneity provide the banks for your river of Flexibility. Too much of either and you’ll flood the banks.

So: Stay Flexible!

Spotlight back on you: You grasping a little too tightly or a little too loosely? How can you optimize 4%?

Remember that FEAR means to ‘Face Everything and Respond.’ To perform at a champion’s level, let the butterflies fly in formation!
Jim Afremow

Good, Better, Best <— Your Champion Journal

“How can you objectively evaluate your progress and build on your success? As a mechanism for sparking creativity and generating new ideas for improving your performance, debrief your game play on a regular basis. Evaluate the mental, technical, and tactical aspects. Specifically, ask yourself three questions: 1) What did I do that was good? 2) What needs to get better? 3) What changes should I make to become my best? This process will allow you to think broadly about each area of your game and then drill down to the details. Make this your Champion Journal.”

Evaluating our performance is important.

And…

Most of the great mental toughness coaches tell us that most of us get it wrong.

Why?

Because most of us immediately start with what we DIDN’T like about our performance. Shining a light on what needs work is, of course, important. But effective evaluation begins only AFTER you’ve recognizing what’s WORKING really well. So, start with that.

1) What did you do that was good?”

Fantastic. Celebrate it. Do more of that. THEN, it’s time to look at what needs work—which we want to look at with the warm, neutral lens of a supportive coach.

2) What needs to get better?

Alright. Yep. That could use some work. I can see how I can do that better. Awesome. We’re ready for the next step.

3) What changes should I make to become my best?

Ah. Yes. THAT would be huge. Let’s crush that.

Good. Better. Best.

Good. What are you doing really well?

Better. What can you get better at?

Best. What changes should you make to become your best?!

Good. Better. Best.

P.S. I’ve shared this before but this is important not just for ourselves as we evaluate OUR performance but for our kids as well. After a game, don’t start with what needs work. Start by celebrating what was awesome.

And, remember, asking the question “How’d it go?” isn’t the optimal way to start the process b/c too often the response to that will be focused on the things that didn’t go as well as they could. Much better to start with: “What was awesome?!”

To perform at a champion’s level, you must understand the importance of a long-term memory for success and a short-term memory (or selective amnesia) for failure.
Jim Afremow

Sustained obsession

Sustained obsession. Brad Alan Lewis and his rowing partner Paul Enquist won the gold medal in the double sculls at the 1984 Los Angeles Olympic Games, becoming the first U.S. rowers to capture gold since 1964 and the first U.S. doubles team to secure gold since 1932. For Lewis, high commitment equals sustained obsession. He explains how he went from good to gold medal in his book Wanted: Rowing Coach: ‘If anyone here is secretly dreaming of making the Olympics, I can tell you exactly how to do it: two words: Sustained Obsession. The obsession isn’t so hard. But keeping it sustained is a tough nut to crack.’”

Sustained obsession. (That might just be my new favorite phrase. :)

It’s a tough nut to crack. But you know who can do it?

Smokeybot.

Remember him? He’s our friend who can smoke the tortoise and the hare by combining the best qualities of each. He’s the embodiment of sustained obsession.

Here’s how Grant Cardone captures it in The 10X Rule (see Notes): “We have all heard the fable of the tortoise and the hare. The implied lesson, of course, is that the tortoise wins because he plods along and takes his time, whereas the hare rushes, becomes tired, and misses his opportunity to win. We’re supposed to derive the meaning that we should be tortoises—individuals who approach our goals steadily and slowly. If there was a third player in the fable who had the speed of the hare and the steadfastness of the tortoise, it would smoke them both and have no competition. The fable would then be called Smoked. The suggestion here is to approach your goals like the tortoise and the hare—by attacking them ruthlessly from the beginning and also staying with them throughout the course of the ‘race.’

Let’s remember that it’s easy to get fired up. It’s a lot more challenging to SUSTAIN that obsession. Two more quick thoughts here.

First, Idan Ravin from The Hoops Whisperer (see Notes): “Talent and fireworks on a few random nights in December aren’t enough; succeeding in the NBA requires consistency over an extended period of time— eighty-two regular season games, six months, a daily grind.

And, back to Afremow: “Excellence is not random. It is also more than a short-term ambition, accident, or accomplishment. It is developed by design and achieved by setting and tenaciously pursuing high, competitive goals. The greatest champions in history have all had a long-range vision and plan of what they wanted to accomplish in tandem with a complete daily devotion to their specialization. Having daily or weekly improvement goals to meet will help ensure that you are always working right.”

‘The arrow that hits the bull’s-eye is the result of 100 misses’ is a Buddhist saying that is definitely worth bearing in mind.
Jim Afremow
Simply prolonging exhalation, regardless of inhalation length, promotes the relaxation response. Proper breathing helps expel the stress and tension from your system and brings you back into the present.
Jim Afremow

The Champion’s honor pledge

“Have the boldness to pursue what you want most in both sports and life. If you have the courage to start, you will have the courage to finish. Make ‘Think gold and never settle for silver’ your life’s mantra and put it into daily action. Fully unfurl the potential of your life—both on and off the field—because your life is unique. Thinking this way is the ultimate victory for any champion. Now you are ready to take the champion’s honor pledge:

By my efforts, I will keep my body strong, my mind focused, and my determination unstoppable. I resolve to compete in the present with power, purpose and passion. I know that every sore muscle and drop of sweat is an investment in excellence. I strive to be my best, nothing less, and joy will come from my striving. True, pain always comes, but I can endure it. My body wins when my mind refuses to give in. In defeat, I will reflect and learn. In victory, I will savor the glorious moment. Tomorrow, my efforts always begin anew.

Those are the final words to the book—a perfect little manifesto + Champion’s honor pledge.

Here’s to winning the ultimate fight and becoming Champions of our lives!

The toughest thing about success is that you’ve got to keep on being a success.
Irving Berlin

About the author

Jim Afremow
Author

Jim Afremow

Leading mental performance consultant and the author of The Champion's Mind.