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Me to We

by Marc Kielburger and Craig Kielburger

|Simon & Schuster©2006·320 pages

Craig and Marc Kielburger are simply extraordinary human beings who, from a remarkably young age, dedicated their lives to making a huge difference in the world. This book is a manifesto on how to go from Me to We as we commit to living for something bigger than ourselves. In the Note, we explore Big Ideas ranging from classic Greek ideas about happiness to closing the gap between principle and practice. Super inspiring and transformative.


Big Ideas

“Me to We is about ordinary people doing extraordinary things. It is about liberating the mind from the world’s injustices and serving as an example to others. Action is never easy. It takes courage and insight, but its rewards are transformative: stronger families, supportive communities, more ethical places of work and business, greater connections with others and with our values, and a heightened sense of life purpose and happiness. With every new act, Me to We gains strength. Although we may not reach the end of this thousand-mile journey in our lifetime, as Lao Tzu declared, we have to take the first step. With each word, act, and helping hand, we make the world a more just and compassionate place. The adventure has already begun, and it will continue when you put down this book and move from thought to action.

Be the change.”

~ Craig & Marc Kielburger from Me to We: Finding Meaning in a Material World

Craig and Marc Kielburger are two AMAZING brothers making a huge difference in the world.

At the age of 12 (!), Craig read a newspaper article about the murder of a former Pakistani child slave and was so moved he started a non-profit with his then 18-year old brother Marc (who is now a Harvard graduate and a Rhodes Scholar with a law degree from Oxford University) called “Free the Children” which has now helped create over 500 schools and is active in over 45 countries.

The two are seriously incredible and this book is packed with Big Ideas and inspirational stories on how we can move from “Me to We.” I highly recommend it! For now, let’s jump in!

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We have written this book because we have seen what is possible: one small step of kindness contributes to one large step for humankind.
Craig & Marc Kielburger
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Picking the Right Goals

“We have found that when it comes to happiness—our own and others’—all goals are not created equal. Looking over the research, we were intrigued to find that the psychologists Tim Kasser and Richard Ryan conducted a series of studies on goal setting. They found that the more participants held goals and values related to financial striving, the less happy they were, even controlling for the likelihood that they would achieve what they were aiming for! In contrast, the more participants had goals and values related to relationships, community, self-acceptance, and personal growth, the happier they were. We believe that this study makes an important point: happiness comes not so much from achieving your goals as from having the right ones.”

The research on this is truly fascinating. Check out the Note on Edward Deci’s Why We Do What We Do where we go into detail on the power of intrinsic vs. extrinsic goals.

For now, know if you disproportionately focus on extrinsic goals like fame, wealth and beauty, you will be less psychologically stable than if you focused on intrinsic goals like relatedness, growth and contribution. (And that’s whether you think you’ll achieve your extrinsic goals or not!!)

So, let’s pick the right goals.

P.S. Focusing on shifting from Me to We is a good goal.

Service: An Immune System booster

“Even thinking about helping others boosts our health. Psychologist Dr. David McClelland of Harvard University had a group of students watch a film about Mother Teresa’s work in the slums of Calcutta. Sit and watch was all they did, but later tests revealed that students responded to the film physically, with an increase in immunoglobulin A, an antibody that defends against certain diseases.”

Simply WATCHING someone serve others boosts people’s immune system.

That’s pretty amazing.

Reminds me of an Idea from Wayne Dyer’s The Power of Intention (see Notes) where he describes the fact that serotonin (the happiness hormone/neurotransmitter) is activated in your body when you do something nice for someone. AND serotonin is released in the body of the person for whom you did the kind act. AND (!!!) it’s released in the body of someone who happens to watch you do the kind act.

Amazing. It’s almost as if nature wired us to be kind and contribute to our community, eh? ;)

So, let’s get out and get our kindness and service on and experience the joyful by-product of an improved immune system, a shot of serotonin and the knowledge that we’re playing a role in making the world a better place! :)

If social involvement and volunteering were a drug, we’d be popping pills like there was no tomorrow.
Craig & Marc Kielburger

Hedonic vs. Eudaemonic Happiness

“We’ve found that understanding this situation requires drawing on the wisdom of none other than Aristotle. Although this philosophical heavyweight lived thousands of years ago in ancient Greece, his insights about the nature of happiness have stood the test of time. While many people have expanded on his ideas over the years, he was the first to make a distinction between two very different kinds of happiness: hedonic and eudaemonic.

As a society, hedonic happiness is the kind we are most familiar with today. It’s the sex, drugs, and rock ’n’ roll of happiness, firmly rooted in the five senses. It’s the surge of pleasure we experience when we enjoy a delicious meal, the exhilaration of hitting the slopes for some great skiing, or the sheer bliss of basking in the sun at the beach for a week. Fundamentally, this kind of happiness is about Me and the feeling it provides for the individual. Like all life’s highs, it is as fleeting as it is intense. When it wears off, as it inevitably does, we remain as unfulfilled as ever, left to set off in pursuit of the next great thrill.

If hedonic happiness is the happiness of the senses, then eudaemonic happiness is the happiness of the soul. It is found in activities that are aligned with our fundamental human needs for meaning, connection, and personal growth, and it brings a sense of engagement, contentment, and fulfillment. This is the happiness we feel when we spend time with loved ones and when we grow as people. It is the satisfaction felt by the mother who teaches her daughter to read, by the community member who pitches in to clean up the neighborhood, and by the endless volunteers in soup kitchens, hospitals, drop-in centers, and camps across America. While it is vital for all of us as individuals, and therefore crucial for Me, by its very nature it involves We in one way or another. Unlike with hedonic happiness, time spent in eudaemonic pursuits fundamentally changes us, allowing us to flourish and grow as individuals and as communities.”

Eudaemonia is a BEAUTIFUL word.

It comes from two Greek works: eu (which means “good”) and daimon (which means “spirit”) and is commonly translated as “happiness,” but something along the lines of “human flourishing” is more appropriate.

Along with the Greek word areté (which, as you know from other Notes, directly translates as “virtue” or “excellence” but has a deeper meaning closer to “striving to live at your highest potential”), eudaemonia was a central theme of classic Greek culture and philosophy.

Essentially, by living with areté (or virtue) one could attain eudaemonia—truly flourishing as a human being and experiencing the happiness that comes with that!

How cool is THAT?! :)

Alright. Thanks for indulging me on that trip down etymology lane. :)

Now, back to this Big Idea. The Kielburgers tell us: “Although hedonic pleasures have their place, it is crucial that we don’t allow them to distract or discourage us from pursuing the deeper sense of well-being that only eudaemonic happiness can bring. When we pursue this kind of happiness, we reach beyond ourselves, moving from a mentality of Me toward an appreciation of We. In our experience, this is a process that begins when you find the courage to reexamine your goals and values, the patience to look for the meaning in what you do, and the inner strength necessary to live a life of purpose.”

In short: “a full life involves striking a balance between hedonic and eudaemonic happiness.”

So, here’s to rockin’ our hedonic AND our eudaemonic happiness!! :)

At a tender age I discovered that it isn’t doing spectacular things that makes you remarkable in the eyes of God, but instead, it is when you light just one candle to dispel a little bit of darkness that you are doing something tremendous. And if, as a global people, we put all the little bits of good together, we will overwhelm the world.
Desmond Tutu
As we encouraged group members to focus on what they could do instead of what they couldn’t, a sense of determination replaced the previous gloom. Instead of despair, these young people began to feel a call to action.
Craig & Marc Kielburger

Happiness is Most often a By-Product

“For many people, the primary goal in life is happiness. Yet research indicates that happiness is most often a by-product of participating in worthwhile projects and activities that do not have as their primary focus the attainment of happiness itself. Often, we gain the most by focusing not on ourselves but on others. It is as Dr. Albert Schweitzer, one of the greatest humanitarians of our time, once declared: “One thing I know; the only ones among you who will be truly happy are those who have sought and found how to serve.””

Here’s another theme we come back to again and again throughout these Notes: Happiness is a BY-PRODUCT of giving ourselves fully to the world!

Here’s how modern-day philosopher, Tom Morris, puts it in his great book The Art of Achievement (see Notes): “At their best, money, fame, power, and status are side effects of work well done in the pursuit of noble goals. So is the highest form of enjoyment. So is happiness. But in addition to being a wonderful side effect of the right sort of process, enjoyment can be the result of a deliberate act that moves the process along more reliably to its intended results. Our lives ought to be lived in pursuit of those noble goals that are right for our talents and dearest to our hearts. Then, the risks we take will most likely yield the results we value. That is the deepest practice of the art of achievement.”

I’ve referenced this Viktor Frankl idea a number of times as it so beautifully captures what we’re talking about (see the Notes on Man’s Search for Meaning for more goodness): “Again and again I therefore admonish my students in Europe and America: Don’t aim at success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. I want you to listen to what your conscience commands you to do and go on to carry it out to the best of your knowledge. Then you will live to see that in the long-run—in the long-run, I say!—success will follow you precisely because you had forgotten to think about it.”

So, to what and to whom are YOU committed?!?

Here’s to committing ourselves to work well done in pursuit of noble goals and letting the happiness chase us! :)

I began to see that nothing I can do will bring me happiness unless it includes happiness for others. Whenever I suffer, it’s really because I have discounted the other. The flip side of that is being genuinely concerned for the other. When this happens, we have a true spontaneous moment of satisfaction, happiness, and joy.
Richard Gere

Making Me to We Decisions

“How can you begin to make Me to We decisions? Luckily, it’s simple! When faced with a decision, fight the urge to respond instantly, out of habit. Instead, pause for a moment and ask yourself a few questions: How will this choice affect me and my family? What impact will it have on the community and the world? How will it affect future generations? These are perhaps the simplest and most powerful questions that any of us can ever ask ourselves. As you begin to act on the answers that emerge, keep in mind that every decision counts. As Robert Kennedy said, “Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current which can sweep down the mightiest walls of oppression and resistance.”

How do we start making Me to We decisions?

I love these three questions the Kielburger brothers offer:

  1. How will this choice affect me and my family?

  2. What impact will it have on the community and the world?

  3. How will it affect future generations?

Let’s remember that EVERY decision we make has an opportunity to literally change the world.

P.S. That Robert Kennedy quote is worth a re-read: “Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current which can sweep down the mightiest walls of oppression and resistance.”

And, if you want to read (and listen to!) the whole speech RFK delivered in South Africa in 1966, Google “RFK Ripples Speech” or click here! It’s amazing.

What are we talking about? A life philosophy called Me to We, a way of living that feeds the positive in the world—one action, one act of faith, one small step at a time. Living Me to We has the potential to revolutionize kindness, redefine happiness and success, and rekindle community bonds powerful enough to change your life and the lives of everyone around you.
Craig & Marc Kielburger

The Gap Between Principle and Practice

“Caught up in the daily grind, many of us often are just too busy for anything or anyone else. The result is something that we have come to call the Me mentality, a way of thinking that focuses on self-interest above all else and leads us to act accordingly. Some people now proudly espouse this idea and can’t imagine a life not devoted to “looking out for number one.” But even those of us who are skeptical of this approach to living can find it creeping into our high-pressure world. Surprisingly, even those whom we often look up to as models of good behavior are not immune. In one study, a group of Christian theology students found themselves running late for a lecture they were told they had to give. Trying to arrive on time, the students were faced with the need to make it from one side of the campus to the other as quickly as possible. On the way, they passed a shabbily dressed man who lay moaning in a doorway, and some even had to step over him. Only 10 percent of the class stopped to help. Ironically, the students were on their way to give a lecture on the biblical parable of the Good Samaritan. As people of faith, this study hit particularly close to home for us. The gap between the principle and the practice is impossible to miss, and it raises important questions about what it really means to live one’s faith in today’s world, where “success” usually refers to money and power. It doesn’t seem as if any of the students necessarily had bad intentions, but most were so caught up in being on time that they missed an opportunity to live the message they were supposed to share that day. For us, this is a powerful example of just how easy it can be to slip into the Me mentality as we race through our daily lives. However, one thing is clear: the 10 percent who stopped were able to do more than just talk about their beliefs—they were able to act on them. Despite the pressures they were facing, they made a decision to reach out to someone in need. With one simple act of kindness, they took a stand for their ideals. This study could encourage many conclusions, but we believe the most important one is this: the Me mentality may be far-reaching, but there are those who are following a different path.”

What a powerful study, eh?!

Are YOU so busy pursuing your version of success that you’re stepping over people in need as you rush to talk about the Good Samaritan?!

That officially qualifies as spiritual constipation—where we are all about the theoretical ideas but miss the actual application.

The Reverend Michael Beckwith puts it brilliantly in his book Spiritual Liberation (see Notes) where he tells us: “To agree with the keys described here is one thing, to practice them is another. To read and study and have conversations about spiritual practices is good, but unless you incorporate them into your life, you won’t embody or integrate them—which means you aren’t receiving their benefits. Ask yourself, ‘How can I now move from theory into practice?’ If you merely collect spiritual information without practicing it, all you will develop is a case of spiritual indigestion and constipation.”

I repeat: How can you move from theory into practice?

How can you move from a “Me” mentality to a “We” mentality?!

... we often fall into a trap: the goals we strive for have little in common with the values we hold most dear.
Craig & Marc Kielburger
“Psychologists have made the case that negative emotions encourage people to focus on themselves, whereas positive emotions, like gratitude, tend to orient people toward helping others.”
Craig & Marc Kielburger

Calling a Minga

“We found her in her hut, as before, and she explained that a minga was basically a call to action. Roughly translated, it means a community coming together to work for the benefit of all. Upon hearing the word, people stop everything for individual gain, no matter how important, to come together for the collective good. Our translator struggled to explain this concept and finally asked us whether we knew of an English word for minga. We were dumbfounded. But, the English language has hundreds of thousands of words, there had to be a word. It couldn’t be volunteer work, you can do that alone. Mission work, perhaps? No, that didn’t fit either. The closest we got was to compare a minga to a barn raising, but how many barns do you see going up in downtown New York? Again, we were at a loss. Stretching our brains, we came up with something we thought might fit. A minga is like a riot, but for good. It is a quiet riot where a community comes together in a collective effort. That’s the closest we could get. Linguists tell us that language reflects culture. The more words you have for something, the more important it is. Hence the old joke about why the Inuit have so many words for snow—there’s a lot of snow! Take a moment to think about North American society. How many words do we have that revolve around money? Seriously—stop reading and count the number of words that come to mind: cash, credit, dollars, cents, checks, paychecks, down payments, banks, mortgages, the list goes on. What does that reflect about our society and its priorities? Why should it be so easy to talk about money yet so hard for us to define something as beneficial as a minga?”

The Kielburgers tell a GREAT story about how they were once in Ecuador with a team of volunteers building a school in a remote village but, for various reasons, were at risk of not being able to finish the construction before they had to leave.

They met with the community’s leader and, through a translator, explained the challenge. The leader stepped outside and yelled something. The brothers had no idea what had happened and went to sleep that night distraught and afraid their project would end in failure.

When they awoke the following morning, they saw that basically the entire village had dropped everything to help them construct the school. A minga had been called and everyone dropped their personal pursuits in order to serve the greater community.

How AWESOME is that?!

Humans are creatures of community: it’s in our bones. The first people to walk the earth survived not because they had better credit ratings than the competition but because they worked together to find food and shelter.
Craig & Marc Kielburger
If we are to craft a world that is just, compassionate, sustainable, and free of violence and hate, we must take every opportunity to make decisions that reflect our vision.
Craig & Marc Kielburger

What Difference Can I make?

“Several years ago, we attended an international conference with thousands of other young people to learn about the challenges facing our world and to brainstorm possible solutions. By the last day, we were feeling inspired, but we were also secretly worried that we wouldn’t really be able to have an impact. During the closing ceremonies, the auditorium was plunged into darkness, and one young person stood in the center holding a lit candle. Quietly at first she called out the one question that was on everyone’s mind: “I am only one person. What difference can I make?” She then turned to the four people closest to her and lit the candles they held. Those four then walked out to the corners of the auditorium, repeated the question, and each lit the candles of four people they met there. This same question echoed from person to person, from group to group, and on each occasion the flame was passed along. In this way, the light spread, until every candle was lit, and the vast room was aglow in a sea of light. This simple yet powerful exercise helped us understand that all personal and social change comes about in this way, through simple questions and humble beginnings. It helped us to see that even the smallest actions can have powerful impacts. Such is the power of Me to We.”

What a beautiful image!!

About the authors

Marc Kielburger
Author

Marc Kielburger

Thought leader and social entrepreneur.
Craig Kielburger
Author

Craig Kielburger

Thought leader and social entrepreneur.