
Maximize Your Potential
Grow Your Expertise, Take Bold Risks & Build an Incredible Career (The 99U Book Series)
This is the second of the three books currently in 99U Book Series. (We cover them all.) Big Ideas we explore in this one include putting yourself into permanent beta, making a decision and then working hard to prove yourself right Peyton Manning style, expanding the amplitude of the waves you make and becoming the Better You.
Big Ideas
- Welcome to permanent betaWelcome to your new residence.
- Praising smartness vs. Effort (<— Choose wisely!)Smartness vs. Effort.
- Proving yourself rightMake a decision then make it right.
- Seinfeld + Fear + RerunsLean in and grow.
- Expanding the amplitude of waves we makeOf the waves we make.
- The power of a diaryNote progress + other goodness.
- The Better You = The Believable Possible= The believable possible.
“Comedian Milton Berle used to say, ‘If opportunity doesn’t knock, build a door.’ If we want to realize our full potential as creatives and individuals, being proactive isn’t just an option, it’s a requirement. Fortunately, we have more power than ever to share our ideas with the world, to connect with others, and to define our career paths. The era of self-invention is upon us. …
To help you through this brave new world, 99U’s Maximize Your Potential assembles insights around four key areas that we believe are essential to long-term career success: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take risks. …
Let this volume be your guide as you craft—and re-craft—your own creative career over time, constantly striving to up the ante on just who you can become.”
~ Jocelyn K. Glei from Maximize Your Potential
This is the second of the three books currently in 99U Book Series. Check out our Note on the first as well: Manage Your Day-to-Day.
It’s another collection of great little essays by some of the world’s most creative minds (including many authors we feature: Cal Newport, Heidi Grant Halvorson and Tony Schwartz) and reminds me of Steven Pressfield’s trilogy + Austin Kleon’s books on the creative process. Great stuff.
Super quick-reading, inspiring, practical goodness I think you’ll enjoy. (Get the book here.)
As always, I’m excited to share some of my favorite Big Ideas so let’s jump straight in!
Welcome to permanent beta
“Software companies often keep the ‘beta’ label on software for a time after the official launch to stress that the product is not finished so much as ready for the next batch of improvements. Gmail, for example, launched in 2004 but only left official beta in 2009, after millions of people were already using it. Jeff Bezos, founder and CEO of Amazon, concludes every annual letter to shareholders by reminding readers, as he did in his first letter in 1997, that ‘it’s still Day 1’ at Amazon.com: ‘Though we are optimistic, we must remain vigilant and maintain a sense of urgency.’ In other words, Amazon is never finished: It’s always Day 1. For entrepreneurs, finished is an f-word.
Finished ought to be an f-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, and grow more. Keeping yourself in ‘permanent beta’ makes you acknowledge that you have bugs, that there’s more testing to do on yourself, and that you will continue to adapt and evolve. It means a lifelong commitment to continuous personal growth. It is a mind-set brimming with optimism because it celebrates the fact that you have the power to improve yourself and, more important, improve the world around you.”
That’s from a chapter by Ben Casnocha, coauthor, with Reid Hoffman, of The Start-Up of You.
Permanent beta.
What a GREAT way to capture the growth mindset that says we’re never quite “finished” and always looking to get a little bit better as we find the little bugs that could use some optimizing day in and day out.
How’s your beta going?
What’s the next best version of you look like today? (And tomorrow? And a decade from now? :)
Remember: It’s always Day 1.
Your ability to realize your potential will depend upon your willingness to hone your skills, to take bold risks, and to put your ego on the line in pursuit of something greater.
Praising smartness vs. Effort (<— Choose wisely!)
“Dweck and Mueller found that children who were praised for their ‘smartness’ did roughly 25 percent worse on the final set of problems compared with how they did on the first set. They were more likely to blame their poor performance on a lack of ability; consequently, they enjoyed working on the problems less and gave up on them sooner.
Children who had been praised for their effort, on the other hand, performed roughly 25 percent better on the final test compared with the first. They blamed their difficulty on not having tried hard enough; as a result, they persisted longer on the final set of problems and even enjoyed the experience.”
That’s from a mini-chapter by Heidi Grant Halvorson.
Heidi was a student of Carol Dweck’s at Columbia University. As discussed, Dweck is one of the leading scientists studying what is now called the “growth mindset.” Check out our Notes on Dweck’s Mindset + Self-theories for more. (And, check out our Note on Heidi’s Succeed as well.)
The study was super simple.
Split kids into two groups. Both groups take an easy test. Both groups do equally well. The first group is told “You did really well. You must be really smart!” while the second group is told “You did really well. You must have worked really hard!”
That’s the only difference. “You must be smart!” Or, “You must have worked really hard!”
Then the experimenters give the kids a super hard test—so hard that no one can really even answer any questions.
Then the real test began. They gave the kids another easy test—basically the same level of difficulty they faced in the initial test.
What happens?
The kids who were praised as “smart” did 25% (!) worse than they did in the initial test while the kids praised for working really hard did 25% (!) BETTER.
Think about that for a moment longer. If they both started out at the same level, say a baseline score of 1, and the first group did 25% worse, they’d be at .75. The second group would be 25% better than their original score so they’d land at 1.25. That’s nearly TWICE as good as the other group. That’s nuts.
All from a few words of praise after doing a simple task.
Imagine that compounded over hundreds and thousands of little instances over months and years and decades. How would that impact performance over the long run?
Hard to say but the possibilities are, to me at least, MIND-BOGGLING.
Which is why this wisdom is one of the cornerstones of our parenting with Emerson.
Here’s a super mundane little example of how ubiquitous our default orientation is. Emerson and I are at the park a couple days ago on our daily adventure. He’s climbing up the tunnel slide to get back to the top. A kid who’s a little older is sitting there with his mom watching and asks, “How did he do that?”
His mom immediately answers: “He’s talented.”
Now, before studying this stuff, as a proud dad I’m sure I would have simply agreed! (Hah.) “He’s just a good climber!” would feel like an appropriate analysis of his somewhat precocious Spider-Man-like abilities.
Of course, I’m ALL ABOUT this wisdom these days and practice recognizing effort rather than (supposedly) innate ability so I said, “He’s been practicing!” Which is true. He didn’t used to be able to do it but tried a bunch of different techniques and figured it out. (Note: The biggest test was removing his shoes so they wouldn’t make him slip. Laughing.)
So, back to our smart kids.
Why did their performance crumble after facing the challenging task?
In short: Because, when told they did well because they were “smart,” when they faced challenges and did *not* do well, suddenly they became nervous that they were NOT, in fact, smart. That’s a terrifying prospect for any one. And, when faced with that potentiality, what do kids (and adults) do? Easy stuff. We no longer challenge ourselves because, as Heidi tells us, we want to “be good” rather than try to “get better.”
Which, of course, is one of the fastest ways to limit our enormous potential.
So…
How do you talk to yourself and your kids (and friends and colleagues…)?
Are you rewarding EFFORT or praising “smartness.”
Pay attention. It matters WAY more than we could imagine!!
Whether it’s intelligence, creativity, self-control, charm or athleticism—the science shows our abilities to be profoundly malleable. When it comes to mastering any skill, your experience, effort, and persistence matter a lot. Change really *is* always possible—there is no ability that can’t be developed with effort.
Proving yourself right
“Future Hall of Fame quarterback Peyton Manning found himself without a team when the Indianapolis Colts released him after fourteen seasons. For the first time in his career, Manning had to find a team to play for. He auditioned for San Francisco 49ers, the Arizona Cardinals, and several other teams before signing a three-year contract with the Denver Broncos. Manning said this about his choice:
‘The decision was hard. … I had to pick one [team]. I wanted to go to all of ‘em at one point. But, like the other decisions I made in the past, I decided to make it and not look back. To go from now and make it the right decision. I have to go to work to make it the right decision.’
Rather than see his fate as linked to forces outside his control, Manning demonstrates a different view—through hard work, he can make the decision a success. This sense of agency gives him a powerful asset to drive the outcome he wants. If he fails, it will be in spite of his absolute best efforts to succeed.”
That’s from a section by John Caddell who curates something called The Mistake Bank.
I LOVE that.
Manning was faced with a tough decision. He made it. Then, rather than wonder whether or not he made the “right” decision, he went to WORK TO MAKE SURE it was the right decision.
That’s a really big distinction.
Made any big decisions lately?
How would you show up if your sole priority was working hard to prove you made the right decision rather than leaking energy worrying about whether or not it was the right one?
Remember: The word “decide” comes from the Latin de cire which literally means TO CUT.
Here’s to cutting off other options and hustling to prove ourselves right.
The best way to predict the future is to create it.
Seinfeld + Fear + Reruns
“On the evening of June 29, 1976, after rehearsing in front of friends for weeks, a twenty-two year-old Jerry Seinfeld walked up onstage at the Catch a Rising Star comedy club in New York City to give his first public performance as a stand-up comic. Seinfeld took the microphone, looked into the audience, and froze. When he finally found his voice, all he could remember were the topics he had prepared to talk about. He rattled them off (‘the beach … cars …’) without pausing and then hurried offstage. The entire performance lasted about ninety seconds. As Seinfeld later recounted his first moments in the spotlight, ‘I couldn’t even speak … I was so paralyzed by total fear.’”
That great story is from Michael Schwalbe’s essay in the section on dealing with fear.
That’s worth another pause for reflection.
Imagine JERRY SEINFELD, arguably the greatest comedian of his generation (and certainly the highest paid), as a 22-year-old frozen in fear on stage, rattling off a few words and then HURRYING OFFSTAGE.
Then, fast-forward a dozen years later to his pilot for Seinfeld and picture the $2.7 BILLION dollars his sitcom made in reruns alone.
Then, most importantly, let’s imagine the years of deliberate practice and willingness to experience the pain of failure over and over again in the process of mastering his craft.
As a guy who used to get ridiculously nervous before doing *anything,* I find that incredibly inspiring. :)
The theme of this chapter? We need to embrace our fears and remember that “Studies consistently show that when we look back on our lives the most common regrets are not the risks we took, but the ones we didn’t. Of the many regrets people describe, regrets of inaction outnumber those of action by nearly two to one.”
Are you being unduly inhibited by fear in your life?
Is now the time to take the next courageous step forward?
(Followed, of course, by the next and the next and…)
Uncertainty is an uncomfortable position. But certainty is an absurd one.
Expanding the amplitude of waves we make
“The heart of achieving mastery, I’ve come to believe, is expanding the amplitude of the waves you make in your life. When you’re working, give it everything you’ve got, for relatively short periods of time. When you’re recovering, let go and truly refuel.
Average is a steady state, free of highs and lows. Unfortunately, average isn’t very satisfying. Mastery is about regularly pushing yourself beyond your comfort zone, while also learning how to deeply restore and take care of yourself. Make rhythmic waves and you’ll not only get better at what you practice, you’ll also feel more in control of your life.”
That’s from Tony Schwartz’s chapter on developing mastery through deliberate practice.
Tony wrote The Power of Full Engagement. If you haven’t read the Note on that yet, check it out.
We need to expand the amplitude of the waves we make. When we work, we should WORK DEEPLY! When we recover, we should RECOVER DEEPLY! Rhythmic waves. ON and OFF.
We need to deliberately practice making those waves.
Tony shares a story of how he used to grind away all day long to write a book. Then, after studying Ericsson’s research on the top violinists as part of the study Malcolm Gladwell popularized as the 10,000 hour study, he realized he was approaching it sub-optimally.
Now, when working deeply with his ideal set up, he follows the ultradian rhythms we covered in Manage Your Day-to-Day and works for 90 minutes (he has fun making it 90—not 95 and not 85… 90!) then he takes a break and hits it again then takes another break then puts in another 90 minutes.
A total of 4.5 hours of deep work in any given day (which is what Ericsson’s violinists put in)—considerably less than he used to put in but considerably more effective, allowing him to finish a book in a fraction of the time.
How are YOUR waves? Are you deliberating creating rhythms in your life?
What’s one way you can optimize that a bit more today?
The power of a diary
“There’s no magic formula, as evidenced by the staggering variety of what renowned diarists focused on. But our research suggests that it can be particularly useful to reflect and write on any of the following:
Progress, even a small step forward, in work you care about
Anyone or anything that helped or hindered your progress
Goals and plans, especially a plan for making progress tomorrow
Issues or ‘to-dos’ that may be causing you stress as they swirl through your mind
Anything that brought you joy or pleasure, even if it lasted only a moment.”
That’s from a mini-chapter by Teresa Amabile and Steven Kramer (authors of The Progress Principle) and Ela Ben-Ur (from IDEO).
Teresa is the Harvard Business School Professor we discussed in Smartcuts + Little Bets who discovered that, in short, people were most happy at work when they were making progress on something meaningful to them.
Which is why you’ll see “progress” mentioned so many times in the list above regarding things to journal about!
How are you making progress in something that matters to you?
How will you make more progress (however small!) today?
#repeat
On the days when these professionals saw themselves moving forward on something they cared about—even if the progress was a seemingly incremental ‘small win’—they were more likely to be happy and deeply engaged in their work.
The Better You = The Believable Possible
“The Better You is your believable possible. Your believable possible is your potential in any given moment, the person you know at your very core that you are capable of being at this instant. Your believable possible exists at the edge of your perceived ability. Your believable possible is frightening and uncomfortable, but not to the point of paralysis. Your believable possible is just uncomfortable enough. …
The Better You is not a fixed, singular being. The Better You springs new from each moment, is born and dies with each action you take. Each action creates a new set of possibilities. The Better You is an alternate dynamic present, rather than a fixed, static past. Measuring yourself against the Better You is no mere matter of racing to beat the person you were the day before. Instead, you’re racing to keep up with the person you could be right now.”
The Better You. That’s from the final essay by writer, designer, and entrepreneur Jack Cheng.
We talk a lot about the fact that our highest purpose and ultimate challenge is to more and more consistently express the highest version of ourselves moment to moment to moment. It’s the essence of Areté. And, I think it’s perfectly captured by this vision of The Better You.
Note: The Better You embodies the BELIEVABLE POSSIBLE *not* the Unbelievably Impossible. <— Super important distinction.
In THIS MOMENT there’s a version of you that’s just a little better than the you that you’re currently expressing. Express that. (I just sat up a little more and took a nice, long, deep breath as I typed that, feeling a tiny (but meaningful) surge in presence and poise and confidence.)
What would the slightly better version of you do in this moment?
That question is incredibly dynamic. Compound the marginal gains of consistently stepping into that believable possible over an extended (!) period of time and your life will become unbelievably impossibly awesome. (Let’s do that! :)
With the wind at your back, the responsibility is now yours: challenge and improve yourself—and the world—in every way you can.
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